Engage your customers
Your customers are increasingly spending more time on social networks and you have an opportunity to engage with them in a casual electronic environment. By participating in Facebook Fan pages and business twitter accounts you can entertain and inform your target market on the benefits of your products and services.
Extend your brand
On the other side of social media is the user friendly sharing of websites. Implementing a social book marking strategy can allow engaged customers to easily share their interests in your company with their friends. As a result your company is exposed to a whole new group of new targeted potential customers.
Learn from your audience
One of the most important valuable returns from investing in social media is the large amount of customer insight you can gather simply by interacting with your target market online. By hosting polls, contest and surveys in an online environment that your custom is familiar with, like facebook and twitter, you will not only get a larger than average response but a more targeted response as well.
Target your message
When you engage your customers through social media you are able to learn more about their interests and friends allowing you to better target your campaigns. This presents the opportunity for extremely accurate direct marketing
If you are looking to extend your the power of your customer relationship manager by adding features or starting from scratch with a new CRM effort, consider Social CRM.
Social CRM integrates the power of robust contact management system with the engaging customer centric features that encourages the customer to offer more accurate and more complete information through interactive features.
We have partnered with companies on the leading edge of Social CRM that can help you create a seamless experience between your online marketing efforts and contact management.