We implement Google Analytics website tracking for of our projects. Google Analytics is leading provider of website metrics that offer detailed reports on a myriad of items from calculating the total unique visitors on your site in a given time frame to measuring abandonment rates of conversion forms. Some of the many features include:

• Goals – Track sales and conversions. Measure your site engagement goals against threshold levels that you define.
• Integrated with AdWords, AdSense and many other advertising platforms
• Track email campaigns, banner ads, offline ads and more.
• E-commerce reporting
• Track mobile websites
• Industry Benchmarking, Find out whether your site usage metrics under perform or outperform those of your industry.
• Automated detailed reports sent at a regular interval of your choosing, (reports are full color, professionally formatted PDF documents)

Quantcast Traffic reporting adds a new dimension to your website reporting. Visitor Demographics. This information can tell you if you are reaching the correct audience online or possibly alert you to new potential target customers. The following demographic reporting can be estimated :

• Sex
• Age
• Ethnicity
• Kids in the household
• Annual Income
• Education
• Small, Medium or Large Business Network

A Custom Conversion Tracking System is the next step up after basic traffic reporting. Conversion Tracking will connect the dots between web page views and an exact individual. Once that individual completes a form you will have their entire visit history on your websites.

These insights will help your marketing team tailor the branding
message and sales team prepare there conversation before the
first sales call.