As with most things, setting your goals for your website up front will not only yield measurable results but also help to clarify direct design layout and user interaction.
We start the planning of your online marketing efforts asking simple questions about what you want to accomplish online and the desired effect on your business and then tie that to existing, proven interactive marketing techniques that match your goals.
We strive to create websites that provide unique and memorable experiences for visitors. We do this by testing new user interaction methods that produce fluid, intuitive websites.
From the start of the design process we focus on functionality, interaction, search engine optimization and most importantly, the goals of our clients.
We develop contemporary CSS based websites. There are multiple benefits to this development method including:
Improved consistency across browsers, Consistency in design elements across large websites of 500 pages or more., SEO – Search engines can decipher the valuable content within a CSS+xhtml website quickly and more accurately resulting in faster indexing and higher page ranks.
While online marketing techniques grow and change, email marketing is still an effective sales tool and a staple in marketing plans.
Effective Email Messaging will target segmented lists, avoid spam filters and address the contact personally. We can help you design, build test and launch your email marketing effort.
We implement Google Analytics website tracking for of our projects. Google Analytics is leading provider of website metrics that offer detailed reports on a myriad of items from calculating the total unique visitors on your site in a given time frame to measuring abandonment rates of conversion forms. Some of the many features include:
Advertising online through PPC campaigns can be a valuable tool when you need to get your message out quickly or force your brand over your competition.