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Hello Google Powered URL Shortener, Goodbye Every Other URL shortener

Posted on March 7th, by Terry McKyton in news, Search Engine Optimization, Social Media. Comments Off on Hello Google Powered URL Shortener, Goodbye Every Other URL shortener


(An SEO friendly URL shortener may not be far off)
Twitter really is making an impact on the Internet more and more, like it or not. URL shorteners have popped up all over the place to accommodate long links in the strict 140 character or less twitter world. Of course, the biggest drawback to these links is they are not SEO friendly. This is a big drawback. Since all url shortners do is act as a redirect translation system all short urls point to the url service. So if you are using or tinyurl or aything else all you are  adding backlinks to the domain of that services. Sure those services claim to use 301 redirects but lets face it, it’s likely done via programming code which basically equates to a javascript window.location url. You might get something out of it but not much. Anyways, you don’t use URL shortners as an SEO tactic in the first place.

However, in the near future, using an shortened url service may may actually work with your SEO efforts. Google has just announced today the Google URL shortener. For the time being, it is only available for their internal use but they will likely open it for general use soon. The service is named . Not too shabby. The domain name is only 6 character total with the .gl included. They even managed to brand it  by calling it googl. Not too shabby at all.

The benefit of this service, once it hopefully goes live to the public, is that you would be registering your short URL redirect with google. So Google would not have to index a service like tinyurl or to understand what these redirects are. They will already know and could possibly fold this index into their other mystical algorithms.. This is very timely considering the rush to create a more relevant “real time social search”. Imagine trying to index every url shortening service out there fast enough to keep up with twitter. This could eliminate that challenge altogether.

So the question is… If and when this service goes live to the public, will you still use any of the other services? If so, why?

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